So far so good. So what's bad about this? They did the press release on April 1st, or better still April Fools day. This led to a lot of speculation about the validity of the article. Which meant blogs all over the world were discussing either how amazing the "new" service was, or how amazing the hoax was. AMAZING! From the word go they had the best free advertising going - word of mouth. A break down of how free, quick and easy it is:
- They're Google so the world knows who they are and even a subtle change in design to their site causes shockwave
- They run Google News one of the best online news aggregators which is becoming increasingly popular on the web. So when this story runs it gets picked up not only by newspapers (media) but by bloggers and other sites i.e. Slashdot
- By they way Google own Blogger.com and must index that regularly.
If it is a Haox then Google have screwed up a perfectly good a viable ad campaign, but i don't think they have. Personally i think Google has probably pulled of one of the best web/news campaigns ever.
p.s. By they way another reason for it to be real is that Google actual Fools joke is here http://www.google.com/jobs/lunar_job.html